(Re)(Organize) for Resilience: Putting Customers at the Center of Your Business
<h4>Harvard Business Press, January 2010</h4><h5>Ranjay Gulati</h5>
The customer is always right, but we’re always getting taken. Ranjay Gulati, the Jaime and Josefina Chua Tiampo Professor of Business Administration, prods businesses to readjust their resilience and mend the bridge connecting consumers with companies.