1.0Harvard Gazettehttps://dev.news.harvard.edu/gazettegazetteimporthttps://dev.news.harvard.edu/gazette/story/author/gazetteimport/It's all in the name — Harvard Gazetterich600338<blockquote class="wp-embedded-content" data-secret="dCRCERBaNu"><a href="https://dev.news.harvard.edu/gazette/story/2000/12/its-all-in-the-name/">It’s all in the name</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://dev.news.harvard.edu/gazette/story/2000/12/its-all-in-the-name/embed/#?secret=dCRCERBaNu" width="600" height="338" title="“It’s all in the name” — Harvard Gazette" data-secret="dCRCERBaNu" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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In an age when marketing is everything, protecting the brand is crucial. Here at Harvard, increased time and attention is being invested in the close monitoring of the Universitys name and its use, both by those within the Harvard community and by those outside.https://dev.news.harvard.edu/gazette/wp-content/uploads/2000/12/01-trademark-450-11.jpg